Looking for elegant, simple and good quality rugs for their own homes Jodie Fried and Sally Pottharst were inspired to make what they couldn’t find, founding Armadillo & Co to fill this niche.

Their goal was to sustain and elevate age old methods of production through a contemporary design process. Armadillo&Co products are 100% handmade, using Fair Trade practices with natural and sustainable fibres. Their rugs lie lightly on this earth.

Armadillo&Co is committed to ethical production, social responsibility and sustainable practices, helping to support the community of artisans who hand make all of their products. This is what separates Armadillo&Co from traditional rug manufacturers and retailers.

Armadillo&Co is an ardent supporter and member of Fair and Care, an initiative against illegal child labour in the carpet industry in India, Nepal and Pakistan. Absolutely no children are in any way employed in the making of the rugs.

More than ten pairs of hands are required to create and finish each rug. Every purchase enhances the lives of weavers and their communities, giving them a means to improve living standards and enjoy a discretionary income.

A&Co. Social Responsibility Book

The rug journey



Latitude process